This week, Sam Altman warned society is on the brink of a global fraud crisis, driven by AI’s ability to convincingly impersonate people using voice, video, and more. (CNN, July 2025)
He’s right, but this not just about human impersonation. The situation is far worse and destined to grow with its impact. AI hasn’t just defeated traditional authentication methods like voiceprints; it’s actively eroding the foundation of digital trust. Consumers don’t just need to “know your customer” (KYC)—they also need to “know your business” (KYB). In a world where a voice, a logo, a domain, or a brand can be cloned in seconds, even the most trusted companies can become unwitting accomplices to fraud.
In the past humans could rely on audio, visual, and artistic signals that conveyed authenticity. Those days are over. New threats have evolved that are now exploiting this new attack vector.
At Bolster AI, we call this the “shadow attack surface”—the part of your risk profile that lives outside your perimeter, directly tied to your corporate identity, but directly impacts your customers. It’s proportional to the strength of your brand, your assets under management, and how quickly value can be extracted from your name. Criminals don’t need to breach your firewall to steal; they just need to impersonate you convincingly. And AI makes that dangerously easy. If you’re not protecting your brand from impersonation and fraud at internet scale, you’re not protecting your business—or your customers.
Traditionally CISOs have purchased tools that protect data inside the perimeter. Digital controls that manipulate your authentication policies, your authorization, your cloud infrastructure. But how do you control something that once published, your brand, you no longer digitally control?
Bolster AI is purpose-built for this moment. We help organizations defend their brand, reputation, and customers against AI-powered impersonation, phishing, and fraud. As fraud accelerates, brand protection can’t be optional. It is now a critical part of cybersecurity. It’s foundational to your security policy, and essential for an evolving cyber-attack surface, the very trust of your brand.
